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1/10we helped grey global with the launch of adobe's creative suite 1.0 and to extend the adobe brand into the enterprise space in print and online media. -
2/10grey global hired us for fresh ideas: extend adobe’s brand into the enterprise market and have it stand up to heavyweights like ibm and oracle. the first project was a brochure announcing the partnership of the two firms — industry strength database meets pdf workflow. adobe brochure cover -
3/10adobe brochure pages 2 & 3 (transparent red gel on the right) -
4/10adobe brochure pages 4 & 5 (gel turned revealing info) -
5/10adobe brochure pages 6 & 7 -
6/10adobe brochure pages 8 & 9 -
7/10adobe brochure pages 10 & 11 -
8/10 -
9/10ads promoting adobe pdf -
10/10ads promoting adobe pdf 2
in practice
to show that the alliance was more than the sum of its parts, semi transparent red gel was used to conceal parts of the text set in adobe’s corporate red. sap’s strengths, printed in black, were always visible but when turned, the gel page would reveal the red type and fill in what adobe was bringing to the alliance. thought through: to make sure the gel wouldn’t stick and spoil the surprise, we added a die cut for the thumb on the cover. always looking to save: be it trees or your money - since no stock photography was used no royalties had to be paid, which can be a major cost factor when communicating internationally - printing the brochure only required a three color process which further eliminated costs
from there
translation of the brochure for the european and asian markets
outcome
a happy client and a happy boss of the client. the brochure was handed up adobe’s corporate hierarchy and a compliment fell down; melissa dyrdahl, svp of marketing, was in love:
back to the work matrix ←from: “collins, crissie”
subject: a compliment on the enterprise creative
date: thu, 16 oct 2003
hi team, i wanted to pass along a compliment on the sap dm piece i received from the client today. peter showed the comp to the senior vp of corporate marketing and communications today, and she loved it. she said it is exactly the kind of work they’re looking for to support adobe’s enterprise offerings. great work. the creative has really made an impression at adobe. best regards, crissie