a small amendment to the english language —
a branding story.

The problem started with a cultural gap. Our design firm’s name lends easily to misspelling for non-German speakers. Many emails to us in the past were usurped by the Mailer Demon, stealing viable business away with a soundless snicker.

Retaliation

Fangohr stamps

We designed a logo that teaches English speakers how to spell our name, and in turn, approhpriated any oh sounds we so please.

These stamps were devised for our one year anniversary. “No” was reserved for anyone under 21.

Work
concept, infographic, web design, Livedata, interactive, timeline engineering
Technologies
Ruby on Rails, HTML, JavaScript
Years
2004-2013
Links
fangohr.com
fanghor.com
labohratory.com
ohptions.com

Cohrporate identity

The goal for our identity: mesh German design with NY style. NYC subway meets German flag. We added an inverse red to rule out overly patriotic impressions.

Color chips

  • #cf2527
  • #ffffff
  • #fbf94f
  • #919191
  • #30dad8

Housefaces:

Neue Grotesk. Designed in haus.
New Century Schoolbook.

Over the years, we’ve discovered new ways to keep making our mark. Enjoy.

2004

2004 Fangohr Office

Showing office 1.oh

When digital images age, they shrink. Our first office was tiny to begin with.

2005

Magnet art / party invite
for the Office 2.oh opening party

2005 Fangohr Magnets 2005 Fangohr Carlos

2006

Young Florian Fangohr
Florian’s birthday invite

2007

Promotional material:
Brohchure

  • Florian Brochure
  • Florian Brochure
  • Florian Brochure

We published these matte brochures as promotional materials. Varnished with graphs and infographics, they tell of our then-recent work. At one point, we had taken on a project at an hourly rate of 3.11 USD (rounded up).

This material proves that we need your business.

2008

Promotional material:
Business Cards

2008 Fangohr Business Cards
From keyboards to coffee mugs to bundles of wires, our third run of cards displayed what was on our desks. We waited until the desk took on the characteristic of its owner until we framed it.

ohffice
3.0

Fangohr Office plan

Go ahead. Make a mess of our office.

Our holiday card. We still don't tire of it.

2009

The labohratory opens. We took our timeline for a spin through space.

2010

Yet another space, this time with a
Manhattan skyline view.

Fangohr Office 2010
Fangohr Office 2010
Our tablet/touch based ping pong app keeps track of every game.

2011

Fangohr - Buckminster Fuller quote

You are on a rock, flying through space at an unimaginable speed. Don’t take that for granted.

Happy new year!

Neue Grotesk

When Berthold Foundry wanted close to $10,000 to embed Akzidenz Grotesk, our house typeface, into our site, we decided to design our own.

Say ‘helloh’ to Neue Grotesk.

2012

Design / Typeface

Today, tomorrow

We aim to communicate what’s important to us:

honesty, making the world a better place, relentlessly playing through the details to create objects and products that are lasting and useful.

onward. Our hallway sign.

Last words

I am still here FlorianTyped in. Here

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