when asked to update pitchfork's media kit for '08, we went from a two page word doc to a 16 page brochure aimed at filling the reader in, not only in regards to demographic and readership of the music site, but also to cut through the marketing lingo.

index and traffic section cover

information about visitors in the states as well as national. increase of visitors over years.

stats. 1% punk.

ads and pricing. we tried to bring clarity to the page by abstaining from marketing lingo and using symbols to guide through the pricing and discount structure.